Trade shows result in a massive production of waste in terms of the various components of the stalls being discarded post the show. This results in a huge impact on the environment as the exhibitors envision for a new look for various locations for their display booths to keep the brand fresh and also the stall sizes vary from location to location.

“Plexus” is designed as a solution to this problem, whereby a series of simple components, based on aggregation principles can result in a new design of the display booth for every exhibition, which results in a new brand image, adaptation to nonstandard stall sizes, and adaptation to product range. Design as a plug and play system, this can be flat packed into crates for ease of installation and designed keeping in mind that in trade shows usually the participant get somewhere from 24 to 48 hours to complete the display stall.

“Plexus” is designed on a cellular automata model. Cellular automata are mathematical models designed to construct the complexity of natural systems displayed in diverse naturally occurring phenomenon. This complexity model consists of simple systems resulting in dynamic field behaviour when interacting with each other.

In Plexus there are 2 components, that follow a series of aggregation principles, and we have created a catalogue 1000 designs, which results in dramatically differentiated design and use. Its form generation based on a series of simple components following a bottom up approach and resulting in complex formal expression based on algorithmic organizations.